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C2: Competitive Clusters is a public-private partnership and a cluster-based economic initiative that highlights the region's economic challenges, articulates a new economic vision for Monterey County, and identifies opportunities in the County's key clusters.
C2 is a joint effort between the Monterey County Business Council and the County of Monterey that emphasizes collaboration with key members of the private sector to formulate strategies that support and enhance the competitiveness of Monterey County's main industry clusters in order to stimulate job creation and strategic infrastructure improvements, while achieving overall economic sustainability.
C2 is not just a study; it is the beginning of a new way of thinking about the economic future and how to realize its opportunities and has initiated a new, more collaborative economic development process in Monterey County.
C2 is, most importantly, an action-oriented initiative that is designed to address long-standing problems in the economy with concrete solutions.
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Monterey County Economic Report Now Available
If you would like a printed color copy of the Fall 2009 Economic Report, please contact MCBC at info@mcbc.biz or 883-9443, x16. You can also download a copy by clicking here.
Greywater and Water Catchment Systems
The City of Monterey, the Monterey County Business Council, and the C2 Green Building Committee presented a Monterey County Greywater Roundtable on February 27, 2009 to kick-off an open process to establish installation guidelines for greywater and water catchment systems in Monterey County. Click here for more information.
Renewable Energy Permitting
The Monterey County Business Council, the County of Monterey and the C2 Green Building Committee presented a Monterey County Renewable Energy Permitting Forum on 2/23/09 with over 80 participants coming together for an open dialogue on removing barriers to the adoption of clean power production. Click here for more information.
StepUp2Green
The Monterey County Business Council unveiled a green home remodeling rating program called StepUp2Green to provide homeowners the information, guidance and incentive to implement upgrades to home and property that will save energy and water while enhancing indoor air quality. Started by local Monterey Bay region community members, StepUp2Green is guided by the principals of simplicity and accessibility. Click here for more information.
Career Readiness Certificate
The Monterey County Business Council is spearheading the creation of a Career Readiness Certificate to certify worker skills. The mismatch between the skills required for most jobs and the skills of the U.S. workforce is having a significant impact on productivity and revenue across all businesses and industries. Click here for more information.
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This cluster is defined very broadly to include: crop production and services, livestock, food processing, agricultural machinery and equipment, as well as agricultural-related transportation and distribution.
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The Monterey Aquarium and other botanical and zoological attractions are among the County's star industries; industries in which the County is highly concentrated and which are forecast to give high growth in the next five years.
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| Education & Research Cluster |
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Monterey County enjoys a large concentration of post-secondary education and research institutions. Language schools, marine and oceanographic sciences offer unique programs that bring students, visitors, and other professionals into the region.
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| Building & Design Cluster |
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The Building & Design Cluster was initiated on March 31, 2005, with approximately 40 industry leaders and stakeholders, representing construction, architecture, engineering, transportation and other trades.
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| Wellness & Lifestyle Cluster |
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This cluster's broad objective is to bring together a cross-section of health-related businesses and institutions to develop synergy between this industry and the hospitality & tourism sector in order to create "lifestyle centers," which include spas, alternative medicine centers and cutting-edge health practitioners.
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| Creative & Technology Cluster |
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The purpose of the Creative & Technology Cluster is to bring more jobs and wealth to Monterey County by sharing ideas and resources to leverage existing and potential talent and expertise with a focus on film and video production, gaming and simulation, and interactive training and education.
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